Business VoIP Featured Article

Matrixx and Salesforce's Go Digital Adopted by Three UK's New Pay As You Go Service

February 05, 2021

By Tracey E. Schelmetic, Business VoIP Contributor

Marketing in the digital age requires something more than taking old practices and trying to fit them into vertical channels. In response to telecommunications providers’ needs, MATRIXX Software and Salesforce Vlocity partnered several years ago to launch a cloud-based solution to meet all the marketing, sales and service needs of a modern digital telco. The solution, Go Digital, provides a cloud native, full digital stack capability for the digital age. It was designed to be deployed quickly to deliver a comprehensive, fully digital business support system (BSS) capability.


“5G is forcing a BSS do-over,” according to Matrixx’s web site. “…Legacy can’t deliver the capabilities 5G will require.”

Last week, MATRIXX Software announced that Three UK’s new Pay As You Go offering is powered by the Go Digital solution. Pay As You Go is an omnichannel pre-pay offering built from scratch with transformative technology to power a reinvented customer experience. Three UK has recently “supercharged” its new app, making it easier for subscribers to track their spending in real-time.

“At Three, our mission is to provide a better-connected life for our customers,” said Susan Buttsworth, Chief Operating Officer of Three UK, in a statement. “Our new Pay As You Go offering is the first launch on our new IT systems which will allow us to deliver better service through a fully digital experience. We selected Go Digital from MATRIXX — and integrated it with Salesforce — because they present technologies capable of providing our customers with the truly digital offering they deserve.”

The new Pay As You Go service was launched on Three’s new cloud-based IT infrastructure, as part of the operator’s goal of delivering better connectivity. Designed with a customer-centric approach, the new service leverages MATRIXX Digital Commerce to provide real-time usage tracking, enhanced personalization and full customer control over their experience through a new full-featured mobile app. Delivering a right time, right place, omnichannel experience, Three’s web site, call center and retail interactions leverage Salesforce Communications Cloud, Service Cloud and Experience Cloud applications to provide customers with an efficient experience across all channels.

“As the digital revolution continues, mobile operators need flexible, cost-effective, scalable solutions that improve their existing capabilities while building for the future of 5G devices,” said Glo Gordon, CEO of MATRIXX Software, in a statement. “Three UK has a strong, customer-first vision designed to enable an enhanced customer experience. We are proud to collaborate with Salesforce to help Three UK succeed as a digital disrupter.”




Edited by Maurice Nagle


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