Business VoIP Featured Article

Nextiva Outperforms Already Robust UC&C Growth Averages

December 03, 2020

By Tracey E. Schelmetic, Business VoIP Contributor

While the global economy has taken a series of hits from the COVID-19 pandemic, one sector of the economy has done enormously well, perhaps in part because of the increased need for digital communication. Revenue for the worldwide unified communications and collaboration (UC&C) market grew 25.1 percent year over year and 12.4 percent quarter over quarter to $11.5 billion in the second quarter of 2020, according to the latest International Data Corporation (IDC) Worldwide Quarterly Unified Communications & Collaboration QView.

Due to COVID-19, one thing that became apparent to many businesses and organizations during this period was the acute requirement to provision secure, scalable communications and collaboration solutions, tools, and applications to support a sudden, significant rise in the number of work-from-home (WFH) employees, according to the IDC release.

"In the second quarter, organizations worldwide turned to video and collaboration solutions in particular to meet work-from-home employee requirements during an extraordinary time of crisis," said Rich Costello, IDC senior research analyst, Unified Communications and Collaboration. "In the second half of 2020, and beyond, as some organizations begin to move from crisis phase to recovery phase, IDC expects that worldwide UC&C growth will be driven by customers across all business size segments (small, midsize and large) with interest especially in cloud-based solutions for voice, video and collaboration, mobile applications, and digital transformation projects."

Scottsdale, Arizona-based cloud communications company Nextiva recently reported that the company is set to outperform the market average. The company has been featured on the Deloitte Technology Fast 500 list since 2014, with a 174 percent fiscal year revenue growth from 2015 to 2018. The company’s co-founder and CEO Tomas Gorny, believes that its success lies in providing an agile product.

Built on the basis of proprietary software, NextOS is designed to meet customers’ communication needs, all in one place. This stands in contrast to the approach of many unified communications-as-a-service (UCaaS) providers, which rely heavily on integrations.

“You cannot solve today's communication problems by just building applications on top of each other, or with siloed technologies,” said Gorny. “There are a lot of individual products in the marketplace that promise that they will work nicely together, but they ultimately don't.”

Edited by Maurice Nagle


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