LifeSize and Serenova Announce Rebranding After Merger

If there’s a technology theme for this new decade, it’s likely to be “immersive communication experiences.” This is true in the way people communicate in their personal lives as well as their work. Some of the most strident changes we’re witnessing in technology are in the platforms that allow us to have a multi-sensory work experience with coworkers or customers who might be on the other side of the country, or the world. These experiences include voice, video, presentations, messaging and document sharing, and they’re changing the way the call center operates.

In March of this year, Austin-based video and audio telecommunications company LifeSize announced a merger with Serenova, a contact center-as-a-service (CCaaS) provider. Now, the company is announcing a rebrand initiative: the two companies will operate under the Lifesize brand.

“In less than three months since completing our merger, Lifesize has seen strong demand for both our video conferencing and contact center solutions as organizations globally have accelerated investments in enterprise-grade communication solutions,” said Craig Malloy, CEO of Lifesize. “As we continue expanding our portfolio, the strong heritage and global presence of the Lifesize brand offers us a solid foundation to deliver new value to customers through a differentiated approach to solving enterprise communication challenges with a single-vendor solution.”

At the same time it’s putting forward its rebranding, the company is also announcing some personnel changes. The company has appointed Josh Kivenko as chief marketing officer and Rick Froehlich as chief revenue. The two will jointly lead global go-to-market strategy and execution.

The company also noted the results of some changes put in place to help customers during the global COVID-19 pandemic, including a Rapid Response program designed to help organizations enable work-from-home contact center agents in 48 hours or less via its CxEngage cloud solution.

“As organizations rebound from the pandemic, immersive digital communication experiences will play a critical part in driving organizational resilience, whether that is in a contact center, a fully remote role or some other modern workplace,” said Josh Kivenko, CMO of Lifesize, in a statement. “Under our newly unified brand, Lifesize is prepared to support customers in their adoption of cloud-based technologies to meet the moment, offering peace of mind and business continuity spanning all employee and customer communications channels.”

Lifesize, which was acquired by Logitech in 2009, was spun out of the parent company in early 2016 and is now privately owned.