Business VoIP Featured Article

UC Communications Company Broadvoice Creates Three New Channel Leadership Roles

March 04, 2020

By Tracey E. Schelmetic, Business VoIP Contributor

Business VoIP, unified communications (UC) and SIP trunking solutions provider Broadvoice is in hiring mode thanks to a new channel sales strategy the company has implemented. The Los Angeles-based company, which is privately owned, provides voice over IP cloud-based telecommunications services to small, medium and enterprise-size businesses across the U.S. With an eye toward bolstering its channels sales, the company recently announced the addition of three new strategic channel leadership roles. The management additions include two new hires and an internal promotion.

  • Mike Gottwalt, a 15-year veteran of the channel, has become Broadvoice's first vice president of strategic relationships. The company recently created the new role, and Gottwalt will act as a liaison between Broadvoice and its strategic partners, including national and regional master agencies and technology vendors. Gottwalt comes to Broadvoice after more than 12 years as area vice president of sales for the central region at Telarus, a national master agency.
  • Jason Shawgo, a 14-year unified communications-as-a-service (UCaaS) veteran, has joined Broadvoice as the company's area vice president for the East Coast. Shawgo will oversee channel sales teams and strategies in that region. Shawgo comes to Broadvoice from CenturyLink, where he was account director of unified communications and collaboration services. Previously, Shawgo spent more than 13 years at West Corp., working his way up from global account executive to area vice president of sales in New Jersey.
  • Nick Madsen, a direct and channel sales operations professional with 12 years of experience, was recently been promoted from his role as regional sales manager to area vice president for the West Coast. Madsen will oversee channel sales teams and strategies in that region. Madsen joined Broadvoice in November after more than a decade of experience in sales and operations. He came into the company as a regional sales manager and was quickly identified to take on the new sales leadership role. Madsen most recently was director of sales for central and west regions for StarLeaf.

"Broadvoice has grown rapidly as a channel-first organization," said Kim McLachlan, senior vice president of sales and marketing at Broadvoice, in a statement. "We have brought on proven channel leaders who can optimize the alignment between our resources and sales partners – master agents and subagents – so we can continue to grow revenues together."

Edited by Maurice Nagle



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