Business VoIP Featured Article

Nextiva CoNEXtion Empowers Partners with End-To-End Marketing Support

January 08, 2020

By Maurice Nagle, Web Editor

There are a number of factors expanding the presence of cloud communications solutions, one of the keys being the channel. Partner programs are driving adoption and digital transformation in an age where modern operations are not optional. Supporting these efforts is

Today, Nextiva unveiled CoNEXtion, an end-to-end marketing program for partners developed to propel partner success by offering a robust resource of marketing and demand generation solutions,

“CoNEXtion is the culmination of years of observing what works and what doesn’t in the channel,” said MeiLee Langley, an industry veteran and Nextiva’s Director of Channel Marketing.

Most partner programs will provide things like campaigns-in-a-box, co-branded collateral and marketing development funds, but the CoNExtion program goes quite a bit further with the inclusion of additional resources, such as 11 demand generation tools.   

“Most providers miss the mark when it comes to channel marketing, because they fail to arm partners with the tools to develop and manage a true demand gen strategy. Many of our partners understand the difference great marketing can make, but many don’t have the time or tools to execute fruitful strategies. We’ve developed something never before seen with CoNEXtion; I’m thrilled Nextiva is now providing the best possible solution for channel partners to easily create end-to-end marketing strategies and do their jobs more effectively than ever before,” Langley continued.

Not all partners are created equal, as a rapidly growing cloud communications provider like Nextiva sees the value in empowering its resellers with a comprehensive package of resources capable of uncovering leads from the top of the funnel to close of sale.

Are your communications in the cloud, yet?

Edited by Maurice Nagle


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