Contextual Data Key for Customer Interactions

Data powers the world we live in today. It is used to fuel our interactions, improve how devices operate and even as a method to motivate purchases. In the call center, data also plays a central role in how agents are managed and trained.

Now tech company, Zoho, is putting a focus on helping organizations deliver quality customer interactions. As part of its recently released updates for Zoho One and a new API - PhoneBridge by Zoho, its helping to make phone calls right through the app possible and delivering key information to agents as calls come in.

Coupled with the ease of use of a single platform that manages all business functions, agents are now also empowered with data to improve the level of care they provide and enhances overall experiences for a unique, competitive advantage.

"Technology is supposed to help businesses. Instead, it has evolved into a complex beast customers have to tame—from juggling apps from multiple vendors to trying to solve the multi-app integration puzzle to dealing with vendors forcing customers into expensive, lengthy contracts. The technology industry has gone too far down this path and this has to change," said Raju Vegesna, Zoho's Chief Evangelist.

The latest version of Zoho One includes a business workflow management application, called Orchestly, an intuitive drag and drop interface, and so much more.

Zoho One, which serves more than 20,000 customers, is priced at $30 per employee or $75 per user and all news features, service, and products are included in Zoho One for free.

"With Zoho One, we want to change all of that. It's a technology platform to run your entire business with a vendor that is easy to do business with and you can trust. With Zoho One, you are not just licensing technology. You are licensing peace of mind," Vegesna said.

Edited by Maurice Nagle