Business VoIP Featured Article

Sinch Acquires myElefant to Deliver Optimal Customer Services

October 01, 2019

Delivering quality customer service at every interaction is the focus of today’s top brands. Customers that have an enjoyable journey throughout their relationship with a company have shown to improve overall success.

A large part of these quality experience centers on interactions and how companies respond to customers on the channels of their choice.

In a move to help businesses further deliver optimal care, Sinch, a provider of cloud communications for mobile customer engagement, has announced the acquisition of myElefant, a cloud-based software platform for mobile engagement that provides rich, interactive messaging.

The deal, which is expected to close early this month, was closed with an upfront cash consideration of EUR 18.5 million with an additional cash earn out of up to EUR 3 million within two years if certain gross profit targets are met.

According to company officials, the purchase is part of Sinch’s strategy to offer even more CPaaS products and services for customers. Offerings it provides include: SMS, RCS, WhatsApp, personalized video, voice and a tier-one mobile operator network.

“Through advanced yet easy-to-use software, myElefant has successfully shown how next-generation messaging can drive tangible and measurable business outcomes. With myElefant as a part of Sinch, we can offer our global customer base and established ecosystem partners a sophisticated software platform, with powerful real-time analytics, that offers a step-change in customer experience,” said Oscar Werner, CEO of Sinch.

Over 160 enterprise customers are currently using the company’s platform for rich media capabilities and mobile landing page offerings. The company’s low-code design tools are perhaps one of it’s leading offerings because it makes it easy for businesses to easily create immersive media experiences.

“We see rising demand from businesses who want to use messaging to transform their customer journey. Together with Sinch, we gain the scale and reach to compete on a truly global basis. We’re excited to join forces and together pursue the market opportunities that we now see emerging”, commented myElefant President and co-founder, Cyril Puget.

Edited by Maurice Nagle


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