Business VoIP Featured Article

Avaya Partners with FVC as Distributor in NWECA

July 18, 2019

Businesses across the world are increasing their IT budgets and becoming more digital. As this happens, new solutions and platforms that simplify and enhance collaboration capabilities are becoming a key focus.

To assist with this in the areas of: North, West, East, Central Africa and Egypt (NWECA), value-added distributor FVC announced a partnership with Avaya Holdings to help bring unified communications, collaboration and cloud communications solutions in the region.


Research from Gartner predicts businesses in Africa will grow their IT budgets by 4.3 percent in 2019 with digital transformations becoming a top priority among CIOs and the addition of communications solutions a key focus.

As part of the new distribution partnership in Africa and Egypt, FVC will be responsible for marketing, delivering and offering support for all Avaya products and services. This will include UC and collaboration solutions, phones, contact center solutions, cloud communications offerings as well as devices hosting SAS and  other hosted services solutions.

K.S. Parag, managing director, FVC commented, “Our strong regional presence in the NWECA region will boost Avaya’s reach in the mid-market segment by enabling the local channel with UCC and cloud communications solutions to drive customers’ DX initiatives.

To achieve the distribution goals and meet increasing demand for collaboration solutions in the region, a network of skilled channel partners will focus on targeting large enterprise customers.

“FVC is a well-recognised name as a VAD in the African sub-continent and will bring immense value in terms of Avaya’s reach with mid-market, cloud, and contact center solutions. FVC’s consultative relationships across key accounts is key to its support for its growing channel base, and we look forward to being a part of those relationships,” said Fadi Hani, vice president – Middle East, Turkey and Africa, Avaya.




Edited by Maurice Nagle


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