APIs Allow Aramex-WhatsApp Business Solution to Shine

A lot of business today is connecting the dots. From connecting customers to sales and support, or bringing together endpoints to ensure optimal performance, there’s a whole lot of connections made to make the modern age possible and APIs are earning the spotlight as the glue in this digital diorama.

Vonage announced Aramex has successfully completed a digital transformation initiative to evolve last mile delivery processes with Nexmo, the Vonage API Platform. The Nexmo Messages APIs allow for direct integration with the WhatsApp Business solution accelerating message delivery in addition to making the process more accurate and efficient.

"By leveraging Nexmo APIs to integrate with the WhatsApp Business solution, we are able to efficiently communicate with our customers and receive precise delivery instructions," said Mohammed Sleeq, Chief Digital Officer at Aramex. "This communications transformation has helped us enhance our last mile delivery process, and allowed us to become more effective on the ground. It also helped in reducing the number of contact center interactions and improving the quality of service we provide to our customers."

The Vonage solution allows the global leader in logistics and transportation industry to enhance the overall customer experience. For a firm that provides both domestic and international express delivery, logistics and supply chain management, freight-forwarding, e-commerce and more, it is critical to possess effective and accurate communications.

The Aramex-WhatsApp Business solution, Aramex customers gain access to features like “find the nearest Aramex location” as well as “track and trace,” with more to come in the not too distant future.

"Forward-thinking enterprises, such as Aramex, want to differentiate themselves by how they engage customers and are moving beyond the traditional business communications to do so," said Omar Javaid, Chief Product Officer and EVP & GM of Nexmo, the Vonage API Platform. "By tapping into Vonage's unique combination of offerings, Aramex created deeper customer engagement through more meaningful interactions. We are honored Aramex selected Vonage for its transformative efforts."

How do you engage with end customers?

Edited by Maurice Nagle