Social Messaging Makes Way to VBC

Modern organizations are making use of all the cloud can offer, from the data center to the c-suite and beyond. In terms of unified communications, the cloud serves as a convergence point. Our omnichannel world places the onus on developers to support this growing trend, and social media is something that can’t be ignored.

Vonage unveiled the integration of its Business Index feature with Facebook Messenger, which is now available as part of the Vonage Business Cloud (VBC) unified communications service.  

The integration is possible via the Nexmo Messages API, and enables VBC users the ability to respond to Messenger messages through the Vonage platform. VBC’s newly added capabilities enhance customer service with more rapid responses to queries and provides a unified inbox for customer communications. Put simply, Vonage is giving customers what they want, the ability to communication with organizations on the channels of their choosing.

 Moreover, social messaging can easily be integrated with Vonage’s workstream collaboration capabilities.  

"Adding social messaging services (or apps) like Messenger to Vonage's Business Inbox allows us to provide more features for our customers to meet their growing needs," said Ron Maayan, VP Product for Vonage. "Providing Vonage business customers with the ability to connect with their own customers in real-time and in more meaningful ways through their preferred communication channels, we are helping businesses enhance customer engagement to drive better business outcomes." 

The cloud is a transformative technology, delivering the building blocks of the digital age. Are your communications in the cloud, yet?

Edited by Maurice Nagle