Business VoIP Featured Article

Knowlarity Gives Zendesk Voice in Indian Market

June 16, 2017

By Maurice Nagle, Web Editor

The cloud was once a murky, unclear proposition. Today, however, it is touching every point of industry; from IT and the C-suite, to customer service and the contact center, cloud computing is playing a key role in the digital transformation at hand. And, for one customer service software company, cloud communications is an arena it is eagerly entering.

Zendesk recently announced a new partnership with cloud communications firm Knowlarity in an effort to expand market presence in the burgeoning Indian market. Zendesk entered in the Indian market in 2016, and 2017 appears to be the year it plans its flag firmly in the space.

In an exclusive to BusinessLine, KT Prasad, Country Sales Director, said: “Zendesk in India offers end-to-end customer experience management solutions, and such partnerships will strengthen our capabilities to offer better solutions.”

Already possessing a client roster that includes names like Dropbox, Vodafone, Red Bull and Uber, Zendesk provides a robust portfolio of customer support solutions. And, with the newly named partnership with Knowlarity it is able to add voice to its offerings. Like deals it has in place in other markets with cloud communications firms, by adding voice functionality, customer service receives an additional channel that aids in offering a seamless experience.

“The Indian market, especially the emerging markets within, as well as the APAC region, generally need to be provided with the value of a sophisticated customer-engagement and communication software that ensures none of the calls go missing while providing users with a prompt response,” noted Ambarish Gupta, CEO and founder, Knowlarity Communications.

In offering a rich communications tool, business can leverage the offering for long term success. Deploying the solution promises increased efficiency, and in a growing market – still on the “ground floor” – the promise of optimum performance can serve to be a real difference maker. Cloud communications can do far more than simply enable collaboration and communication; the capabilities therein can also be quite a market differentiator.

Edited by Alicia Young


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