Business VoIP Featured Article

Broadvoice Buys XBP and its Flexible Business VoIP and Proprietary Software

April 19, 2017

By Michael Guta, Contributing Writer

Digital communication service providers are one of the fastest growing segments in IT, and key to the success of any company in the sector is the expansion of the range of services they offer. This can be achieved by developing innovative solutions in-house, or through the acquisition of another company that will deliver the missing piece to start providing comprehensive solutions. For Broadvoice, this time it was buying XBP to increase its VoIP capability, market share and channel partners with propriety communications development software, a flexible business VoIP and cloud-based contact center platforms.

If there's one thing businesses are looking for in their digital communications solutions, it is flexibility. They want to be able to have the tools to develop, manage and scale their business VoIP, unified communications (UC) or any other service with minimal effort and maximum output.

The technology XBP has created allows its customers to deliver excellence and quality of service through the entire user experience journey with propriety communications software. With this acquisition, Broadvoice will have valuable assets that will enhance its portfolio of hosted voice, UC and SIP trunking services for businesses while greatly improving the all-important customer experience (CX), which has become a differentiator when consumers and businesses choose a company. 

"We have put years into developing our unique platform, with an eye to the smallest detail when it comes to creating offerings that are differentiated and intuitive. With the strength and size of Broadvoice behind us, as well as our shared commitment to delivering operational excellence and an amazing user experience, we gain a national audience for our development effort that we feel very passionate about," said Mohammed Navid, CTO at XBP.

The proprietary communications software XBP has developed is focused on delivering superior user experience with a platform that allows the simple integration of CPaaS and complex UCaaS. It makes this possible with its Twilio-compatible APIs and WebRTC SDK to merge with the suite of advanced collaboration features. According to XBP, "Its strong team of developers has created a seamless, clean and easy-to-use interface which goes far above and beyond the industry norm for intuitive interactions with technology."

For Broadvoice, which provides a range of cloud phone services, including business VoIP as well as contact center solutions, collaboration and conferencing, the XBP platform is going to expand its offering with new verticals that will be welcomed by channel partners. Broadvoice is going to be able to add voice communication over traditional and mobile phones, desktop computers, laptops, and other VoIP-enabled devices, along with cloud-based contact center application that includes built-in features to improve productivity and operations supervision, advanced call queues, auto attendants and announcement capabilities.

"XBP is a nimble, boutique tech company, whose platform has been developed with an eye towards quality and, like us, giving users an amazing experience. This acquisition combines our award-winning customer service and XBP's streamlined technology platform into one unbeatable offering for a match-up that solidifies our laser-like focus on delighting our customers," said Jim Murphy, CEO at Broadvoice.

The deep reporting and analytics integration of the XBP platform is another tool that will give channel partners a value added services with solutions that includes Advertising Analytics, voice recording on-demand and voice-to-text conversion with searchable data to ensure successful client relationships.

Edited by Maurice Nagle



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