Business VoIP Featured Article

Nextiva Brings Industry Experts to Phoenix to Add Value for Clients

November 21, 2016

By Susan J. Campbell, Business VoIP Contributing Editor

It’s not always easy for Silicon Valley to travel, but when they need to, Nextiva is there to help them get it done. The business VoIP solutions provider recently hosted NextCon in Phoenix between November 14th and 16th, bringing together some of the most innovative speakers and thinkers in the technology communications space.

According to a blog about the business VoIP provider in the Huffington Post, the thinkers and speakers included Gopi Kallayil, Google’s Chief Evangelist of Brand Marketing, Steve Wozniak, co-founder of Apple, Pat Wadors, LinkedIn’s Chief HR officer, Mike Michalowicz, the author of “Toilet Paper Entrepreneur”, Kirsten Davidson, Glassdoor’s illustrious Head of Employer Brand and Guy Kawasaki, the author of “Rich Dad Poor Dad”.

So why a conference in an industry that already offers a number of different events to attend? According to Nextiva’s CEO, Thomas Gorny, the company is about more than just selling products. The business VoIP solutions provider wants to help businesses get together. To do so, they created an event where Nextiva could provide content that truly helps businesses. To that end, the event offered workshops like SEO strategies, small business marketing strategies, landing page optimization and so much more.

The goal of the conference wasn’t to connect with individuals and sell them products. The idea was to create an environment of learning. And with the strong entrepreneurial spirit in Phoenix, why not bring the resources to those who could benefit the most? Nextiva believes that as part of that community, it’s their responsibility to help build a strong business community where all participants have and can share value.

In one workshop on social media, the Huffington Post writer had the opportunity to learn how to boost the bottom line with social media. The workshop was run by an Arizona startup known as the Bloguettes. A focus on Pinterest taught participants that 82 percent of Pinterest users are female, 70 percent of them under the age of 45 and that Pinterest drives high traffic volumes to websites. Therefore, businesses that want to target females under the age of 45, Pinterest is an ideal location.

The point is that Nextiva is all about bring more value to their customer base beyond the business VoIP solutions they offer. By giving business leaders access to information and learning opportunities, they extend the value of the relationship and make them the more viable provider in competitive situations. It’s a win, win.

Edited by Maurice Nagle



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