Business VoIP Featured Article

Strategies for Mobile Marketing

January 15, 2015

By Joe Rizzo, Contributing Writer

It seems that these days almost the minute you are born you are surrounded by technology like smartphones. There are monitors of every type keeping you informed of your baby’s condition that have apps for your smartphone. I believe that if you take a count of all the smartphones you will find that it comes close to almost every human being on the planet having one of their own.

Keeping this in mind, it is not surprising to see that the mobile market continues to grow and thrive. People have the ability to store just as much information on a small device that they keep in their pocket as they do on their home computers. Marketing to their customers is one area that Nextiva feels could be taken better advantage of.

Nextiva, Inc. is a cloud-based communications company focused on Voice over IP (VoIP). It was founded in 2006 with its headquarters in Arizona. The company offers office telephony services to small and medium-size businesses (SMBs) in the U.S. and Canada. In addition to VoIP services, the company provides virtual fax lines and PBX trunk lines for SIP trunking.

There is a certain skill set required in order to have a strong marketing presence. In the past, having a solid website was enough to attract attention. Generally these sites were optimized for the best fit on your computer’s monitor. These days, everyone is on the move using their smartphones for most day-to-day activities such as browsing through websites.

It is important to have your emails and websites optimized for mobile devices. In addition, mobile devices run on different operating systems, such as Android and iOS platforms. To reach a greater audience, you need to ensure that your site can be viewed on various platforms with an option to report problems. Having your page displayed within just a few seconds with easy navigation options means that they will browse your page.

A rule of thumb is to know your customers, which is no less true for mobile customers. Analytics is the discovery and communication of meaningful patterns in data. This is especially valuable in areas rich with recorded information and I’m not sure that there is a device that gathers more information than your smartphone.

Mobile customers have a different set of priorities than a person sitting in front of their computer. It is important to pay attention to their needs and help them by making it easier for them to find what they need. These are people who are moving about and do not have time to wait, or time to figure out what they are looking at. If you can use metrics to understand your market, you will be ahead of the pack.

There is uniqueness to advertising on a smartphone. Retailers, in particular, need to understand what works best for them. Locations can be tracked through a customer’s smartphone, with this in mind messages can be sent to the device informing the customer of specials in that area. There are various ways to get this information to a smartphone and each circumstance is unique and should be explored.

Thanks to smartphones, people practically live their lives on social media these days. That makes it an opportune time to make sure you have claimed your page on various sites, such as Google Pages, Facebook Pages, Yelp, and Foursquare. While it is a relatively low effort task you may find that the payout will be worth the effort. It also has the effect of demonstrating that you are paying attention to the emerging trends making you open to communicating with your audience on different networks and sites. You may find that you will see referrals from unexpected places.

A final aspect to keep in mind is that respect is important. If you respect your audience, they will remain your audience, however if they feel that you are in their face and pushing too hard, they will simply ignore you. People who view ads and marketing strategies on their mobile devices want something quick and easy to read. It is important to remember that mobile is its own medium and should be treated as such.

These are just five mobile marketing tips that Nextiva feels are must know to have a successful mobile campaign. Mobile devices can become valuable marketing tools which can be used to relay your advertising to your customers, it is therefore important to know how to use it as the tool that it is.

Edited by Alisen Downey


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