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February 14, 2008

Primus Canada Creates 'Telemarketing Guard' Service Using Pactolus' SIPdev.org Development Environment

By Anil Sharma, TMCnet Contributor


Primus Canada has launched Telemarketing Guard, a service that gives customers new control over intrusive telemarketers. The service was developed using Pactolus Communications’ (News - Alert) SIPdev.org open source/open access creation environment. This environment enabled Primus to create a solution that lets its customers proactively identify and block annoying telemarketing calls before they become interruptions.
 
The Telemarketing Guard service automatically identifies and intercepts suspected frequent, mass telemarketing calls, typically forcing automatic dialer-generated calls to hang up before reaching the consumer’s phone, or provide screening information.
Consumers can assign caller status to all incoming calls, ensuring that telemarketing intrusions are completely controlled by the user’s own preferences.
 
The new service will also be made available to other service providers such as mobile carriers and MVNOs whose customers are charged for incoming telemarketing calls.
 
“Telemarketers are rapidly becoming more aggressive, more irritating and potentially more costly than ever,” said Matt Stein, Vice President, New Technology (News - Alert) and Services for Primus Telecommunications Canada, in a statement.
 
Stein continued: “We want to offer mobile users and service providers the new control that Primus customers now enjoy: the ability to intercept and block telemarketing calls at the source, before they create new expense and customer annoyance. We were delighted to virtually eliminate new service development expenses by using the SIPdev.org Open Access/Open Source service creation and delivery resources.”
 
SIPdev.org’s freely-available edition of the SIP-based RapidFLEX Service Creation Environment (SCE) and Service Delivery Platform (SDP) provide essentially the full set of resources developers need to rapidly create innovative, media-rich applications.
SIPdev.org’s supporting application frameworks, tutorials and other resources help developers quickly gain proficiency and create deployable applications for their markets.
 
Pactolus CTO and Founder David Horton said : “In the year since introducing the open source/open access SIPdev.org Developer Community, we have been delighted to see world-class service providers such as Primus leverage it to economically create innovative services that maximize customer loyalty.”
 

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers whitepapers, case studies and other documents which are free to registered users. Today’s featured white paper is Security Considerations for an IP PBX and Contact Center, brought to you by Interactive Intelligence (News - Alert).

 
Anil Sharma is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.




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