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June 12, 2008

Maximizer Teams with McObject to Enhance Mobile CRM on BlackBerry Devices

By Niladri Sekhar Nath, TMCnet Contributing Editor


Maximizer Software, a provider of customer relationship management (CRM) solutions, has teamed with McObject, a provider of embedded database technology, to enhance mobile productivity on Maximizer's mobile CRM offering for BlackBerry (News - Alert) smartphone devices.
 
"Accessing up-to-date information on customers is critical to sales executives and other professionals in the field. Increasingly, they require this capability from their BlackBerry smartphones rather than laptops," said Will Anderson, executive vice president of technology, Maximizer Software.
 
Anderson continued: "Maximizer Software is pleased to partner with McObject to improve mobile professionals' ability to prospect, close sales and service customers - activities that continue to make Maximizer CRM for BlackBerry a clear choice for field staff and business travelers."
 
With the new partnership, on-the-road sales professionals, business owners and others relying on popular BlackBerry devices will be able to store more critical data from Maximizer CRM onto their mobile device. The Perst Lite object-oriented embedded database from McObject, running on the Java ME mobile device platform, will enable CRM data to be stored on flash memory-based Secure Digital (SD) cards to extend storage capacity while on the road.
 
Thus, it will be possible to access more customer information in real-time, instead of relying on networks to download new data to the device. Users will be able to access more records locally in order to retrieve and update leads, opportunities and customer service cases, customer notes and schedules.
 
"We are pleased to be a part of extending Maximizer Software's capabilities for on-the-go professionals that rely on CRM information on a BlackBerry smartphone," McObject Chief Operating Officer Chris Mureen said. "Our new partnership with Maximizer is critical in helping companies and their employees improve business productivity."
 
Niladri Sekhar Nath is a contributing editor for TMCnet. To read more of Niladri’s articles, please visit his columnist page.
 

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