In today’s advanced computing world, technology transforms mobile devices with cameras into barcode scanners. Innovative technologies enable practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions.
Therefore, there is an increased traction of mobile barcodes with brands, marketers, agencies and consumers. NeoMedia Technologies, a provider of mobile barcode scanning solutions, keeping this in mind, launched a next generation application performance management solution, a barcode management platform called NeoSphere.
“We are excited about the launch of the next generation of our barcode management platform, NeoSphere, which will not only give us more flexibility to add new features quickly but will also enable us to respond more quickly to customer requests, supported by our patents,” said Laura Marriott, CEO of NeoMedia (News - Alert), in a statement.
The barcode business is bringing huge opportunities to NeoMedia. The demand for the application performance management solution, NeoSphere, has reached record highs in 2011. The sales are showing an 1800 percent increase since the same time period in 2010.
To brands, marketers and agencies, NeoSphere offers a simple way of integrating 2D barcodes to make any media, such as product packaging, retail displays or publications, interactive, targeted and measurable. The innovative upgrade offers NeoMedia’s clients an enhanced user experience and additional functionality.
NeoSphere offers several benefits to customers. It is designed to allow brands, marketers and agencies to implement multiple codes in various creative executions; print, outdoor, online, etc. to determine which channel or iteration is most effective.
The improved platform application performance management tool offers more efficient barcode handling and support for many more code types, including UPC, EAN and ISBN. The enhanced user-friendly analytics and reporting feature enables flexible charts to analyze a broader range of statistics for consumer’s interaction than commonly available.
Recently, NeoMedia published a whitepaper - How to Create a Mobile Barcode Program- in its planned educational series. It is the second in a planned series of Whitepapers aimed at educating brands and marketers worldwide. This guide traces the evolution of 2D barcodes to its variant currently available in the market.
Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.
Edited by Jaclyn Allard