SRS Labs (News - Alert) has formed a strategic partnership with Huawei (News - Alert) to advance the multimedia performance of the company's mobile phone product line through the implementation of SRS WOW HD, commencing with the Huawei C5900 CDMA EVDO model.

SRS Labs is the industry leader in surround sound, audio and voice technologies.

“Huawei is known for developing powerful and innovative mobile devices, and we are truly excited to have the opportunity to work along side them in a concerted effort to make a great mobile product line even better,” said Allen H. Gharapetian, VP of marketing for SRS Labs. “Whether you're watching a movie or listening to music on your mobile phone, WOW HD elevates the entertainment experience to a truly unmatched level by restoring many of the audio cues that were lost during compression.”

SRS WOW HD optimizes heavily compressed multimedia files to provide immersive 3D audio, improved bass, greater high-frequency clarity and elevated sound.

Audio performance has become a significant purchasing factor as consumers shop for more sophisticated phones.

A recent MarketTools study conducted in November 2009 within the United States, indicated that sound quality is “important to very important” when purchasing a mobile phone.

In addition, a mere 22 percent of respondents indicated that they were satisfied with their mobile phones audio capabilities at the time of the study. Both indicators above clearly illustrate the need for advanced multimedia solutions, such as SRS WOW HD.

The Huawei C5900 featuring SRS WOW HD is available now throughout China. Additionally, to celebrate the company's success within the mobile space SRS Labs is running a sweepstakes that will take place March 22-April 16, 2010.