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May 17, 2011

Metaswitch Service Broker Enables Advanced Carrier Services

By Susan J. Campbell, TMCnet Contributing Editor


As the consumer space continues to demand more and more from carriers, there is an intense pressure on these carriers to extend out their services. The competitive pressure is also driving the demand for advanced carrier services, creating new and exciting opportunities for service brokers in the broader space. 

Metaswitch offers extensive service broker capabilities, extending the Metaswitch Server Broker that resides between the application cloud and the converging network or control layer. To enable advanced carrier services, the service broker provides and manages application connectivity to disparate underlying networks. 

The service broker from Metaswitch is designed to be highly scalable and is purpose-built as a carrier grade solution. Ultimately, this service broker enables legacy, intelligent network, IP and next-generation IMS applications that will connect and interwork with the network that is constantly evolving. 

The company positions its service broker as the ideal way to deploy and manage applications for those providers who are seeking a way to deliver advanced carrier services. This platform is considered to be a critical network element in that it incorporates signaling, media and feature interworking between disparate networks that require convergence and consolidated applications. A scalable solution, it has the capability to support tens of millions of subscribers through a single system or through clustering.

With the converged networks in place today, there is a constantly growing set of elements that is necessary to make the network operate as expected. With the growing demand for advanced carrier services, the service broker must be able to deliver specific benefits, including flexibility. The service broker from Metaswitch was built from the ground up to ensure it could accommodate a diverse set of deployment needs among service providers. 

Metaswitch is enabling service providers to extend advanced carrier services in order to provide the necessary opportunity to reduce network expenses, and retain and increase ARPU while still keeping an architecture that is fully SDP and IMS compliant. 

Part of delivering truly advanced carrier services is to ensure that every app can be extended to every subscriber. With the Metaswitch Server Broker, the solution ensures that all service providers can connect to any application, regardless of the underlying network. This ensures the service provider can accelerate the deployment of these applications, preserving the investments in legacy revenue producing applications. 

Due to advanced carrier services, providers no longer need to re-write, re-connect or translate applications. The service broker provides the platform necessary to extend capabilities and strengthen value in the market.

Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Jamie Epstein




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