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August 17, 2009

Optimize Mobile Data Traffic with Telchemy's VQmon

By Jessica Kostek, TMCnet Channel Editor

Duluth, Ga.-based Telchemy (News - Alert), a company that develops technology that enables service providers and major enterprises to deploy and manage voice over IP, video over IP, audio/video streaming and networked game services, wants to make sure 3G cell phone users have the best experience possible.
According to company officials emerging 3G, 4G and IMS cellular services carry a wide range of multimedia traffic over IP based networks.
“Number portability brings the opportunity of converting wire line subscribers to cellular but also increases the risk of unhappy customers changing to other service providers. It is imperative that cellular service providers have the management tools they need to support reliable delivery of real time services,” Telchemy officials said.
The use of cellular devices is fast becoming one of the main ways to send data. According to a new study by ABI Research (News - Alert), in 2014, the volume of mobile data sent and received every month by users around the world will exceed the total data traffic for all of 2008.
“When people think of mobile data they think of BlackBerry (News - Alert) and iPhone handsets,” said the firm's senior analyst, Jeff Orr. “But the bulk of today’s traffic is generated by laptops with PC Card and USB modems.” While add-on cellular modems represented two-thirds of traffic in 2008, computers with embedded 3G/4G modems will lead in 2014 with more than 50 percent of the world’s mobile data traffic.
The researching firm found that global mobile data traffic surpassed 1.3 Exabytes transferred during 2008 and by 2014; an average of 1.6 Exabytes will be sent and received monthly.
Nearly 74 percent of the world’s mobile data traffic will be from Web and Internet access by 2014, with 26 percent coming from audio and video streaming, according to ABI Research and peer-to-peer file sharing and VoIP contribution to overall mobile data traffic will be less than 1 percent.
Telchemy’s VQmon can be directly integrated into 3G cellular handsets, trunking gateways and mid-stream routers and switches. VQmon provides visibility of service quality problems for both Voice and Video services.
Service providers can immediately locate a problem with their voice or video service and eradicate the issue before it become visible to the cell phone user.
Considering how many of us use our mobile phones it should come as no surprise that data traffic is expected to increase. Working on-the-go, e-mails can now be sent from anywhere using a BlackBerry or any other Smartphone.
The research firm also found that video streaming will experience the fastest growth of any IP traffic type at a CAGR of 62 percent between 2008 and 2014 and that Western Europe accounted for nearly 31 percent of mobile data traffic in 2008, but the region will yield to Asia-Pacific, which will account for over 28 percent, by 2014.
“The launch of 4G services promises even more data capability – full multimedia on a greater number of devices,” Orr said. “But it’s a more pragmatic approach than 3G’s: data-centric devices will be adopted first, rather than a large number of phones. As network coverage and service plans satisfy market expectations, a variety of specialized consumer electronics devices with the ability to connect anywhere will emerge.”
For more information on how Telchemy can help visit their Web site or learn more about them on their 3G, VoIP, IPTV Performance Management channel here on TMCnet.

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Jessica Kostek is a channel editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Jessica’s articles, please visit her columnist page.

Edited by Jessica Kostek

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