Microvision, a developer of ultra-miniature projection display products, has received an $8.5 million purchase order for its new ultra-miniature PicoP laser projection display engine from a consumer electronics customer.
Officials with Microvision (News - Alert) said that the OEM plans to embed the PicoP engine inside a high-end mobile media player for release in late 2010 and plans to announce its launch at that time.
Company officials pointed out that Microvision recently announced the completion and shipment of initial samples of its new display engine that incorporates a proprietary ASIC chipset half the original size and weight and that consumes one third less power than its predecessor while delivering uniformly bright, vivid color WVGA (848 X 480) images up to 200 inches.
According to company officials it also provides a 5000:1 contrast ratio – 5 times greater than other pico projector engines in the market today and is always in focus without the need for focusing dials or optics – an especially desirable benefit for mobile consumers.
“We are very pleased to receive the first purchase order for our new display engine,” said Alexander Tokman, president and CEO of Microvision, in a statement.
Tokman said that this embedded application in a high-end mobile media player is part of the company’s strategy to develop multiple premium distribution channels as the company continues to advance the PicoP engine design and mature production capacity to meet anticipated demand across a variety of consumer electronic products including handsets.
Back in October Microvision announced it has secured an initial purchase order for a global consumer electronics OEM to private-label its PicoP display engine-based accessory laser pico projector.
This purchase order is tied to marketing and distribution agreement Microvision announced recently with an Asian distribution partner who also has purchased Microvision’s branded product, the SHOWWX, for distribution within the Asia-Pacific region.
Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.
Edited by Alice Straight