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May 07, 2007

Survey: Apple's iPhone Will Sets Sales Record

By Beverly Maniago, TMCnet Contributing Editor

Apple’s iPhone (News - Alert) is expected to rock the global mobile market, based on a study by Paul Carton of ChangewaveAlliance.

The survey of the Alliance’s members, conducted April 4 through 10, found that 9% of 3,489 participants are looking forward to buy the new iPhone and 7% consider buying it as a gift for someone else.
Apple (News - Alert) hopes to sell 10 million iPhones until 2008. ChangeWave believes that this goal is feasible as it is backed up by survey findings favoring iPhone’s marketability. The iPhone will integrate camera, phone, iPod, and Email/internet capability.
Experts are expecting even larger demands for the newest mobile phone if Apple decides to lower the product’s cost. 9% of the total survey respondents confirmed that they are willing to purchase the iPhone if it will be offered for $200 to $299, and 1% are willing to spend $300 to $399 for the mobile phone.
According to the study, the leading mobile phone suppliers, Motorola (News - Alert) and Nokia, are seeing their market share erode – a trend likely to continue when the iPhone begins selling.
“As more and more consumers switch to the iPhone, we are going to see a huge migration from cell phone manufacturers like Motorola to the hipper, cooler iPhone,” said Tobin Smith, founder of ChangeWave Research and editor of ChangeWave Investing.
Consumer analysts agree that Apple’s problem doesn’t include meeting its goal of getting at least 1% of the mobile market, but how it will cope up with the demands once the iPhone is available to the public.
Beverly Maniago is a contributing editor for TMCnet. To see more of her articles, please visit her columnist page.
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