San Diego, Calif.-based chicBuds electronics announced the launch of its new line of designer ear electronics with its DJ Sport Headphones. The company already produces chicBuds earphones with Swarovski Crystals, RockBuds Retractable Inner Earbuds and PinkTooth Wireless Headsets.

 

The two women behind chicBuds say they are pioneers for the fashion shift in the electronic business, creating fully functional electronic products that allow users to express their hip, fashion forward styles while listening to music.

 

“We have introduced a fashionable and elegant side to electronics,” said chicBuds co-founder Nikki Gutshall. “It is not about being girly -- electronics have become accessories and like other accessories they should demonstrate a certain style with its functionality.”

 

The headphones are available in hot pink or multi color, have an adjustable headband, fold up for carrying, travel and storage and generate insulating sound. 

 

Since 2006, chicBuds electronics has seen much success with their products being featured in over 60 magazine/press features, in addition to receiving celebrity endorsements.

 

The company has partnered with retailers such as Nordstrom, Dillards, Fred Meyer, Regis, online BestBuy.com and Radioshack.com. chicBuds are also distributed in Japan and Australia and can are sold in ten different countries.