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August 31, 2009

Renesas Enhances Mobile Image Capture with Scalado

By Anuradha Shukla, TMCnet Contributor

Scalado SpeedTags technology will reportedly be integrated with the Mobile Application Processors being developed by global chipset manufacturer Renesas Technology.

Scalado (News - Alert) SpeedTags provides accelerated image capture and management for camera phones. The integration of this solution with Renesas' processors will help the delivery of enhanced high-quality multi-megapixel mobile imaging and help end users to manage the larger files produced by the high-resolution image sensors.
According to company officials, this integration will also support the use of Scalado’s CAPS imaging suite, which provides enhanced functionality to camera phones, as well as facilitate further integration with other Renesas technologies in the future. The resulting increase in performance and data handling capabilities for high resolution files will improve the experience of viewing images on a mobile device.
Scalado also expects to leverage Renesas’ relationships with first tier handset vendors, and the fact that Renesas' SH-Mobile is used in a lot of handsets from such vendors. These will enable Scalado to expand footprint in both new and existing markets.
Fadi Abbas, co-founder, and interim chief marketing officer/chief strategy officer at Scalado, said he believes this important deal will let the two companies deliver outstanding results for capturing editing and viewing images on-the-go.
Thanks to Scalado SpeedTags, end-users can instantly capture multi-megapixel images without any "shutter lag." The company points out that until now, only advanced Digital Still Cameras and Single Lens Reflex cameras could manage the delay between pressing the capturing button and actually saving the captured image.
Scalado's 'zero shutter lag' technology ensures that camera phone users can capture the image which they see in the viewfinder. It is also possible to instantly zoom into the resulting jpeg images to review the details of the image in real-time.
Renesas hopes to benefit from Scalado's mobile imaging technologies, according to Hideaki Chaki, managing officer and general manager of System Solution Business Unit2 at Renesas Technology (News - Alert).
Scalado will allow Renesas to respond to some of the critical challenges set by the constantly increasing resolution sizes and megapixels of images. Officials also expect this partnership will strengthen the presence of its mobile application processor in camera phone market.
“Together with Scalado, we are looking forward to taking the end-user experience to a new level, and to making a real impact in the global mobile imaging market.”

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Anuradha Shukla is a contributing editor for TMCnet. To read more of Anuradha’s article, please visit her columnist page.

Edited by Amy Tierney

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