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August 03, 2009

Double Fusion to Debut Video Advertisements for the PS3 System

By Nathesh, TMCnet Contributor

Double Fusion will reportedly bring in-game video advertising on the PlayStation 3 system in the hit downloadable title, zero-gravity racer WipEout HD, currently available worldwide via the PlayStation Network.
Double Fusion claims that it is the most powerful multi-platform in-game advertising network in the world.
WipEout HD is the eighth title in the Wipeout racing video game series, developed by Sony Liverpool for the PlayStation 3 console. Through the high definition ads placed in-game brands can get connected to the game’s growing fan base in North America and Europe.

Double Fusion has stated that the ads which are shown during loading screens in a number of different visual alignments have been designed to contextually match the game's sleek futuristic design.
Double Fusion maintains that while advertisers work heavily on banners and 30 second TV spots to attract newer audiences, they overlook the ever growing base of video gamer players.
Videogames attract consumers of all ages, male and female, all foregoing time with other media to play games. While visitors to sites like YouTube (News - Alert) and other social networking blogs have shorter attention spans onto the content there video gamers have their full attention to the game they are playing making video games more suitable for advertisers to fully promote their products to customers.
Double Fusion says that by introducing high-resolution dynamic video ads into WipEout HD, it is responding to advertiser demand and offering an engaging ad format while pushing in-game ad innovation to a new level. WipEout is one of the most popular and visually stunning available on the PlayStation Network and a perfect vehicle to connect advertisers to a captivated audience. It comes as no surprise that advertisers have already signed up for WipEout HD even before the launch of the new video ad units in the game.
Double Fusion expects to launch dynamic in-game ads in another handful of titles by the end of the year, giving advertisers a comprehensive audience of gamers to target through the console.
Double Fusion had recently expanded to iPhone (News - Alert) mobile gaming with Nissan's cube party roundup.

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Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by Erin Harrison

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