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March 18, 2009

Samsung Debuts Basic Digital Information Displays

By Nathesh, TMCnet Contributing Editor

Samsung Electronics has stated that it has started making a new breed of economical LCD panels built on the company’s new Basic Digital Information Displays (B (News - Alert)-DID) technology. The LCD panel series is targeted at digital signage, advertising and information boards that are placed indoors where round-the-clock use isn’t necessary.

Samsung (News - Alert) Electronics deals in semiconductor, telecommunication, digital media and digital convergence technologies.
“Outlets that do not require around the clock use of digital information displays, can now get the quality of a high-grade promotional or advertising display, at a highly affordable price,” said Scott Birnbaum, vice president, LCD group, Samsung Digital Solutions business. “More and more companies are realizing that digital information displays are not simply TVs in a commercialized venue, but rather advanced electronic signage needed by smaller businesses and chain stores where limited usage is required.”
Samsung has stated that the new DID displays will be available in 32-inch, 40-inch and 52-inch sizes, and are configurable in either landscape or portrait orientation. The products are to be shipped next month and come with an 18 month warranty.
These low-end LCD range displays are capable of high quality images but are still more cost-effective compared to consumer LCD TVs which makes them more suitable for commercial displays in smaller businesses and chain stores, where the expected use patterns are more limited than a consumer might demand.
And also the new display panels are capable of offering 3000:1 to 4000:1 contrast ratio and makes good use of the liquid crystal technology than any other digital TVs present in the market. The advanced technology makes the displays more reliable for extended use, and its heat resistant characteristics permit better heat management.
The company adds that these displays are cheaper to use as digital signs than liquid-crystal displays that consume power 24 hours a day. The DIDs don’t need all of the electronics that TVs do, and that probably makes them cheaper and less power-hungry.
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Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by Jessica Kostek

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