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January 13, 2009

SDXC Memory Card Redefines the Rules of the Game

By Raju Shanbhag, TMCnet Contributing Editor

Announcing what can be great news for the lovers of digital devices, the SD Card Association (News - Alert) has stated that the next-generation SDXC (eXtended Capacity) memory card specification improves consumers' digital lifestyles considerably.

As the production of digital content increases, traditional methods of storing that information is both becoming obsolete and insufficient. Consumers want more and they want it now. Many companies are looking to satiate these needs by introducing mega storage spaces.
With a SD interface read/write speeds of 104 megabytes per second, the new SDXC specification provides up to 2 terabytes storage capacity. The SD Association states that the new specification will provide customers with the portable storage and speed required to store weeks of high-definition video, innumerable photo collections and a large quantity of music to mobile phones, cameras and camcorders.
A 2TB SDXC memory card can store 100 HD movies, 60 hours of HD recording or 17,000 fine-grade photos. The SD Association also states that it plans to increase the speed up to 300 megabytes per second in the near future.
“With SDXC, consumers can quickly download higher quality content to their phones, including games, video and music – giving consumers a richer media and content experience,” said James Taylor, president of the SD Association. “The SD interface already has proven itself valuable in mobile phones. Now, SDXC memory card capabilities will spur further handset sophistication and boost consumer content demand.”
With SDXC, users can get more capacity and faster transfer speeds from their digital devices. The association states that the monster data storage space would not hinder the shooting capacity of the cameras.
In September, The SD Card Association (SDA) announced that it will enter the embedded storage market with the Embedded SD standard for storage devices in November. The Embedded SD standard regulates the specifications of SD interface-based embedded flash devices, easing the integration of storage devices and avoiding market fragmentation in the mobile and CE industries.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju's articles, please visit his columnist page.

Edited by Jessica Kostek

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