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November 20, 2008

This Holiday Season, Earthlink Offers Online Shopping Tips

By Anita B., TMCnet Contributor

Earthlink, a nationwide Internet Service provider based in the United States, is offering tips to consumers so they can enjoy the speed, convenience and security of online shopping. During the holiday season, online commerce is a preferred way of shopping and keeping this in mind.



 
Earthlink (News - Alert) has highlighted the different kinds of Internet connections available and also stressed on several security tips for the online consumer. Concerns about online shopping, like speed, have been addressed via Earthlink’s dial-up connection, high-speed Internet service Freestanding DSL, DSL or cable Internet, which the company claims will speed up shopping considerably. On the security front, EarthLink offers its members a free integrated suite of protection and security features with their Protection Control Center.
 
"We believe that more Americans will shop online during this holiday season than ever before. Shopping online continues to be a safe and enjoyable experience, and we predict more people will be buying online this season because of the tremendous cost benefits." said Kevin Brand, EarthLink's senior vice president of product management.
 
EarthLink offers an easy price comparison tool on its my.EarthLink.net Start Page as well as access to a host of ecommerce partners like Amazon, Expedia and eBay (News - Alert).
 
To ensure safety, any shopping site worthy of your business uses a technology called Secure Sockets Layer, or SSL, to encrypt (i.e., scramble) personal information. There are two ways to tell whether the Web page you're viewing uses SSL - (1) the address of any page that asks for your credit card number or other sensitive information should begin with https:// and two look for a closed padlock icon within your browser window.
 
Understand your card's fraud liability policy, which can be found on your credit card's company Web site. There are also U.S. federal laws that limit your liability for fraudulent charges on credit and check/debit cards, for details visit www.ftc.gov.
 
Finally, watch for online scams. Don't automatically assume retailer e-mails are legitimate; rather type the store's Web address directly into your browser and check the reputation of the retailer.

Anita B (News - Alert). is a contributing editor for TMCnet. To read more of Anita's articles, please visit her columnist page.

Edited by Jessica Kostek







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