Sony Ericsson (News
) never seizes to amaze, especially with their marketing campaigns. Who’s Johnny X
? The nine part series asks; the same number of panels allowed to be viewed on the three-inch touch screen, tells the story of a man, who is having a Memento
Just in time for the U.S. holiday season, pre-orders of the Xperia X1 will be available through the Sony Style Web site
beginning November 13. The phone will be sold unlocked, giving consumers the opportunity to choose their carrier, priced at $799.99.
Depicting how the phone can save the day, the short shows some of the Xperia X1 capabilities including: 3.2 Mega-pixel camera with flash and video recording, Bluetoothstereo and Bluetooth4 technology, Internet Explorer Mobile, video calling3.8, picture and text messaging9, optical joystick navigation, aGPS, USB support, WLAN, and Windows Mobile Operating System among many other features.
The phone memory itself is up to 400 MB with a microSD memory card support. Networks include, GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSDPA/HSUPA 850/1900/2100 MHz.
“The Xperia X1 continues the Sony Ericsson tradition of delivering the highest quality experiences and the most advanced technology available today," said Karen Morris, vice president of marketing, Sony Ericsson North America. "The most exciting scenarios enabled by the Xperia X1 will be created by consumers - enabling them to customize and personalize their device and content to fit their lifestyle and personality."
The nine panels mentioned above help the user navigate about the phone, keeping everything, literally, at your fingertips. For fast SMS’, users can use the on-screen keyboard or the full QWERTY keyboard with a silver metal- finished plus raised buttons that slide out from underneath the handset. Sending out e-mails shouldn’t be a problem at all!
"Windows Mobile gives people the ability to easily navigate between their business and personal lives," said Todd Peters, vice president of marketing, Mobile Communications Business, Microsoft (News
). "The panel user interface found only in the Xperia X1 is bringing unique experiences to consumers who want more from their converged devices."
"The Xperia X1 complements Sony Electronics' family of Windows-based devices and leverages the company's heritage of providing beautifully designed, highly functional, portable electronics," said John Kodera, vice president of product marketing, Sony Electronics. "The Xperia X1 delivers the highest quality entertainment, communication and personalization options for consumers."
Spoiler! Although the series ends as to be continued in 2009, with all the features the phone has, it should save the day for our leading man. Perhaps the iPhone (News
) and the newly released G1 should hurry up with a sequel.
Jessica Kostek is a channel editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Jessica’s articles, please visit her columnist page.
Edited by Jessica Kostek