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November 04, 2008

Cobra Unveils BT 200

By Raju Shanbhag, TMCnet Contributing Editor

Cobra Electronics has launched a new product to facilitate loud and clear phone conversations in environments when wind or engine noise obstructs communication. Enabling consumers to make and receive clear phone calls through the noise-canceling handset, the patent-pending BT (News - Alert) 200 uses Cobra's MicroBlue technology.



 
The BT 200 can hook to vehicle with a supplied 12V cigarette lighter adapter as it has a design reminiscent of a CB radio microphone. This simple 12V connection allows it to be carried from one vehicle to another. The incoming and outgoing calls can be easily heard over noisy engines or in gusty winds with the Cobra MicroBlue technology. The product has a green call button that begins conversations, a push-to-talk side button that un-mutes the microphone, and a red button that terminates the call.
 
With a microphone/speaker handset, BT 200 pairs Bluetooth wireless technology. Offering improved clarity and sound, the Bluetooth technology capability facilitates wireless connectivity between a mobile phone and the handset. While outgoing voice audio is relayed through the noise-canceling microphone, incoming phone call audio is routed through the speaker. Users can now make and receive phones calls over the loudest engine and wind noise as this technology allows user to store their cell phones in a safe, dry place.
 
Cobra Electronics signed an agreement in July of this year with Aries Manufacturing (News - Alert) to produce a series of wireless phone accessories under the name Cobra for professional drivers.
 
The new product sports a caller ID for incoming calls; large, illuminated display; auto redial; and a phone book and call log. It is also water, dust and UV resistant. From January 2009, the BT 200 will be offered at an MSRP of $189.95.
 
This year's Specialty Equipment Market Association show in Las Vegas will showcase Cobra's 2009 maximum performance XRS radar line, citizens band radios and other mobile electronics products apart from the BT 200. The show will be held from November 4-7 in the North Hall, booth # 10953, at the Las Vegas Convention Center.
 
“The BT 200 is another option in Cobra's growing line of Bluetooth products that solve a mobile communications need,” said Tony Mirabelli, senior vice president marketing and sales for Cobra. “We used MicroBlue technology to provide better communication during workplace or recreational activities in the tractor, jeep, all-terrain vehicle or snowmobile.”

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju's articles, please visit his columnist page.

Edited by Jessica Kostek







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