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October 17, 2008

Pantech Unveils 3G Pantech Matrix for AT&T

By Shamila Janakiraman, TMCnet Contributing Editor

Pantech Wireless has announced that its dual-sliding 3G Pantech Matrix double-keyboard handset is now available. Pantech Wireless is a mobile phone manufacturer in Korea. The 3G Pantech Matrix will be a part of AT&T’s (News - Alert) new line of quick mobile messaging phones.

The handsets will be available in red, blue and black with green trim colors now. Matrix will provide customers a dual-sliding product catering to their requirement for both a QWERTY and numeric keypads in the same device. A new feature rich mobile phone to be available later this month is the “Pantech Slate” which is an ultra thin QWERTY keyboard handset.
Texting and e-mail have become popular uses for cell phones and the Matrix and Slate are expected to facilitate this. The separate spring-loaded keyboards in the Matrix increase the options available for on-board messaging. Users can surf the Web, receive turn-by-turn instructions with GPS, chat on IM as well as send e-mails at 3G speeds. The screen can be set in landscape or portrait views. The double-stacked keyboards and color variations of the Matrix help users stay in touch.
“For many of our customers, messaging has become their preferred and primary mode of communication,” said Carlton Hill, vice president of devices and product development for AT&T’s wireless operations. “The Pantech Matrix gives these users exactly what they want – two keypads for optimal messaging ability in three trendy colors.”
The Pantech Matrix features spring-loaded keypads which slide open in two directions. A horizontal move reveals a full QWERTY keyboard with color screen in landscape mode for better viewing of Web pages, pictures, video and text conversations. A vertical move reveals a numeric keypad enabling quick number dialing in a portrait view.
Personal style of the user can be exhibited by selecting from the color options. The fast 3G network from AT&T speeds up Web browsing, making on-demand video streaming faster. AT&T Navigator offers voice-guided, turn-by-turn directions in real-time.
Playing and storing music is possible with more selections available from AT&T’s Musical recognition service, Napster Mobile and eMusic Mobile. Video recording and taking photos and sharing them on AT&T’s Video Share calling are greatly enriched.
“Our dual-sliders have been extremely popular and the Matrix is our response to users who want a more consumer-oriented messaging and entertainment device with a simplified user experience,” said Patrick Beattie, vice president of sales and marketing, Pantech Wireless.
“We are pleased that AT&T has selected the Matrix to help anchor this growing line of quick mobile messaging devices,” concluded Beattie.
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Fixed Service Strategies for Mobile Network Operators, brought to you by Comverse (News - Alert).

Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.

Edited by Michelle Robart

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