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October 14, 2008

AT&T Intros Sony Ericsson W760a Walkman Mobile Phone

By Arun Satapathy, TMCnet Contributing Editor

AT&T and Sony Ericsson (News - Alert) are now offering the new Sony Ericsson W760a Walkman phone. This is the first 3G Walkman phone available in the U.S.

The W760a is designed for users that want a more sophisticated entertainment and music experience. An integrated accelerometer enables customers to shake or tilt the W760a to fast-forward to the next song or to simulate motion while playing video games. Two gaming buttons also provide extra control and interactivity for gaming enthusiasts.
"Why use buttons when motion can guide mobile entertainment?" said Carlton Hill, vice president of Devices and Product Development for AT&T's (News - Alert) wireless operations. "Whether using the W760a to play a bowling game by mimicking the action or simply shaking it to listen to the next song in your playlist, the W760a can follow your lead."
The Sony Ericsson W760a Walkman phone — in line with the popular W580 and recently launched W350 Sony Ericsson Walkman phones at AT&T — integrates the Walkman music player with the full suite of AT&T Mobile Music applications, including Napster Mobile, eMusic Mobile, Music ID and XM Radio.
“With the availability of the W760a Walkman(TM) phone, U.S. consumers now have a full range of Walkman(TM) devices to choose from that fit their budget, their style and meet their desire for mobile phones that provide a robust entertainment experience,” said Najmi Jarwala, president of Sony Ericsson North America, in a statement.
The W760a also features mobile e-mail, instant messenger, full HTML Web browsing, a 3.2 megapixel camera and AT&T Navigator for turn-by-turn directions and mapping functions. Customers can demo the AT&T Navigator with a 30-day free trial.
Available in red, black and silver, W760a will be available for $129.99 after a two-year agreement and mail-in-rebate.

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Arun Satapathy is a contributing editor for TMCnet. To read more of Arun's articles, please visit his columnist page.

Edited by Mae Kowalke

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