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October 10, 2008

AT&T Inc., AccuWeather.com Launch 'Weather on Demand'

By Divya Narain, TMCnet Contributing Editor

AT&T (News - Alert) Inc. and AccuWeather.com this week unveiled Weather on Demand, an interactive feature for AT&T U-verse TV customers to access up-to-date weather information. The content of Weather on Demand will be powered by AccuWeather.com.

The feature will be available to U-verse TV customers in Atlanta, Austin, Dallas-Fort Worth, Indianapolis and San Diego at no extra charge. AT&T hopes to extend the feature to all U-verse TV customers in 2009.
“Weather On Demand is another great example of the benefits of U-verse TV and our Internet Protocol platform,” said G.W. Shaw, AT&T’s executive director of U-verse marketing. “We’re making it easy for customers to check weather conditions and forecasts in their hometown or across the country, whenever they want. We know that AccuWeather.com’s content will be a great resource for our U-verse TV customers who want up-to-date and accurate weather information.”
Jim Candor, senior vice president of New Media for AccuWeather.com, said, “We’re proud to deliver on-demand weather information to U-verse TV customers. This is a great opportunity to bring users of this new digital platform the same weather that has served viewers so well on traditional television.”
To use the service, customers must tune in to Channel 227, where they can specify any U.S. city and access weather information, such as temperature, humidity, wind, visibility and barometric pressure. They can watch current videos of meteorologists presenting the local weather updates. Customers can also get access to hourly and six-day weather forecasts. What’s more, animated local and national radar imagery and satellite views are also available.
Weather On Demand is the latest feature offered to AT&T U-verse customers, who already have access to features such as Total Home DVR; the ability to program DVR recordings using mobile phone; personalized, on-screen weather, sports, traffic and stock information through the AT&T U-bar.
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Divya Narain is a contributing editor for TMCnet. To read more of Divya's articles, please visit her columnist page.

Edited by Michael Dinan

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