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September 22, 2008

Azure Media Launches FIA Touch

By Calvin Azuri, TMCnet Contributing Editor

Azure Media has launched FIA Touch, an interactive and mobile digital signage solution at the Mercedes-Benz New York Fashion Week.
Azure Media is a full service mobile marketing strategy firm founded in 2004 and is headquartered in New York City. The philosophy of Azure Media is rooted in FIA (Find, Inform and Alert) using LBS (Location Based Services), 2-D scanning and SMS alert.

FIA provided insiders with a first glimpse of its technology and marketing solution at an event hosted at Arena with media partner Totalbeauty.com. Total Beauty Media Inc. operates TotalBeauty.com, which publishes an unbiased catalog of beauty products online for women.
According to Tamecca Anthony, the Chief Marketing Officer at Azure Media, “FIA Touch can create an enhanced and memorable shopping experience: plus, an unparalleled return on the advertising investment and greater ways to reach the public."
"Azure Media is striving to rewrite the shopping and branding experience by giving retailers and customers new and improved ways to connect via mobile solutions,” said Anthony.
The FIA Touch digital signage will help to captivate shopper’s right from the streets as retailers will be able to offer a wide variety of content on the FIA Touch including video, mobile games, commerce Web sites, product walls, catalogs and data capture forms.
Also, the ability to program the content at intervals and remotely change them on-the-fly is a benefit of this advertising solution as retailers can deliver a targeted message which that can be changed to connect to morning commuters, afternoon lunch crowds or evening shoppers.
The FIA Touch digital signage will also allow a retailer to measure the effectiveness of out-of-home advertising minute-by-minute.
It is expected that FIA Touch digital signage will generate unprecedented customer acquisition and loyalty.
INTERNET TELEPHONY Conference & EXPO West 2008 — the biggest and most comprehensive IP communications event of the year — concluded Thursday in Los Angeles, California. Thousands of attendees flocked to the event for three valuable days of exhibits, conferences and networking opportunities. Mark your calendar now for ITEXPO East 2009, February 2-4, 2009, in sunny Miami, Florida.
Read archived editions of Show Daily eNewsletters from ITEXPO (News - Alert) West 2008 here. See you in February!

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin's articles, please visit his columnist page.

Edited by Stefania Viscusi

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