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August 27, 2008

SouthWing Brings Bluetooth Headset to U.S. at AT&T Stores

By Eve Sullivan, TMCnet Editor

SouthWing (News - Alert), a European developer of Bluetooth technology, has introduced a new feature-rich “hands free” wireless headset that is being distributed exclusively at retail stores in the United States by AT&T (News - Alert).

The state-of-the-art SH241, popular across Europe, includes unique voice, connectivity and style features that distinguish it from other Bluetooth headsets on the market, the company claims.
“The WhisperMode feature makes it easy to screen calls at inopportune times, such as during a business meeting, at a wedding ceremony or while driving,” says Bart Huisken, founder of SouthWing, in a statement. “In addition, with all the new hands-free calling legislation going into effect across the U.S., the SH241 helps drivers to stay safe, while allowing you to take a call if you need to.”
WhisperMode, an innovative feature exclusive to SouthWing, “whispers” an incoming call number to the user through the earpiece. The user can quietly, but audibly, hear who is calling, then decide whether to answer the call, reject it, or send it to voicemail. This is the first company to bring this feature to the U.S. market.
In addition, the SH241 features other new enhancements, including PUSH4 Button, the ability to store a “favorite” number for effortless one-touch dialing to that number; Voice Menu, which provides a voice-enabled interface that helps navigate the user through menus, creating a hassle-free experience for non-technical customers; and Auto Call Pick Up, which automatically answers all incoming calls after three seconds when activiated with no need to touch the headset or phone.
The headset is one of the only ones on the market with Hearing Aid Compatibility and also has three interchangeable covers, 12 ring tones and four different ear buds that allow users to personalize their headset to fit their own level of style and comfort.
The SH241 also has up to eight hours of talk time and 250 hours of stand-by time with an automatic power save after 12 hours of inactivity. Huisken says the unit has a short learning curve and comes right out of the box in “auto-pairing” mode, which reduces confusion for first-time Bluetooth buyers. A secure metal clip allows for easy carrying, whether clipped to a shirt or coat.
“The SH241 is a powerful and lightweight headset with all the bells and whistles that the typical business-user demands, but also includes practical features that will appeal to the non-technical user,” Huisken says. “Combined with a great price point, the SH241 is a quality headset option for many customers.”
The SH241 will retail for $39.99 at all AT&T company-owned stores in the U.S. and at www.wireless.att.com.

Eve Sullivan is a contributing editor for TMCnet, covering news in the IP communications, call center and customer relationship management industries. To read more of Eve's articles, please visit her columnist page.

Edited by Eve Sullivan

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