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August 20, 2008

Jamba, Opera Software Partner to Integrate Content into Mobile Browsers

By Raju Shanbhag, TMCnet Contributing Editor

Facilitating faster Web browsing in mobile browsers, Jamba, a provider of mobile entertainment, reportedly has announced a global partnership with Opera Software (News - Alert).

Under their agreement, Jamba will add its bookmark on Opera Mini’s customized browser homepage, according to the companies.
From computers and cell phones to portable media players and game consoles, Opera says it brings full Internet content and images to any device. The company is a solution for Web browsing on a mobile device for nearly 15 million people each month with more than 100 million shipped installations since 2004.
Under the new agreement, the Opera Mini homepage now includes a Jamba bookmark, allowing users to access the Jamba wireless application protocol site with one easy click. Subscribers can discover entertainment from major games publishers as they can now view original Web programming. They can also see many of the top-ranked programming from Fox Mobile Entertainment (News - Alert) Network, which includes “The Simpsons,” “24,” “Family Guy,” “Nip/Tuck,” NASCAR programs and “The Dog Whisperer.”
Jamba provides mobile entertainment with the ability to reach one billion consumers around the globe in 35 countries and 25 languages across five continents. Offering billing connectivity to more than 125 operators worldwide, Jamba supports more than 2,800 handsets. Jamba offers mobile products available directly through mobile phones, including branded popular content from more than 800 content providers around the world such as famous Fox content like “The Simpsons,” high-quality music from top music labels, mobile games from renowned game developers, and original content made exclusively for mobile phones.
Kaj Hagros, chief operating officer of Jamba, said, “Users are not only becoming increasingly familiar with the idea of accessing the Web with their phones, but also desire a rich mobile Web experience regardless of the device they use. Our goal is to provide consumers the best branded and original mobile content across every conceivable platform, anywhere in the world. Opera Software is the only company that puts the Web on any device, and was a natural partner for Jamba to extend easy, on-demand access to our premium content for customers across the globe.”
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Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju's articles, please visit his columnist page.

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