Digital River (News
), a provider of global e-commerce solutions, has signed an e-commerce agreement with Shure Incorporated, a manufacturer of microphones, earphones and audio electronics. Under the agreement, Digital River designed a new online store located at www.shure.com to support the marketing and sales of Shure's consumer and professional audio equipment in the United States.
"We are in business to help our clients navigate and manage the complexities involved in running their e-commerce operations," said Don Peterson, Digital River's senior vice president of global client development. "Leading electronics manufacturers like Shure continue to rely on our global e-commerce expertise and comprehensive solution to create seamless online shopping experiences for their customers and help grow their businesses."
To help Shure expand its online business, Digital River provided end-to-end e-commerce services. For the new store, Digital River is managing online store orders, physical product fulfillment, fraud prevention screening and providing 24x7 customer service. Digital River also will provide online marketing tools to help Shure execute marketing programs and online product promotions designed to convert traffic into sales and build customer loyalty.
"We selected Digital River as our e-commerce partner because of its global experience and demonstrated success working in online markets," said Mark Karnes, executive director of global marketing. "The company's scalable systems and e-marketing expertise and services not only met our technology requirements, but also will provide an important foundation for driving future growth for our business."
Niladri Sekhar Nath is a contributing writer for TMCnet covering telecommunications, service providers and networking. To see more of his articles, please visit his columnist page.