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June 27, 2008

Nokia's New Supernova Range

By Anil Sharma, TMCnet Contributing Editor

Nokia (News - Alert) has unveiled a new Supernova range of products that feature a mix of bold colors and of-the-moment designs, evoking the allure of the latest statement handbags or must-have sunglasses.





The first four devices-Nokia 7610, 7510, 7310 and 7210-launched under the Supernova range are aimed at style conscious men and women who want to stay connected, the new range delivers exceptional mobile functionality alongside a variety of music and Internet experiences.


"As we rely more heavily on mobile phones to stay connected, they increasingly know everything about us and have become a window into our worlds," said Jo Harlow, vice president, LIVE category, Nokia.

"With the Supernova range, we set out to give people the ability to set themselves apart in the same way that they would with a traditional statement accessory."

The new Nokia 7610, 7510 and 7310 Supernova devices give people an option to truly personalize their look by matching the style of their phone to their ever-changing moods with a choice of exchangeable Xpress-On covers in striking colors and glamorous surfaces.

The Nokia 7610 Supernova, which is slated to be is available in the third quarter of 2008, featuring a slide design and smooth curves offers Xpress-On covers in a choice of a set of 'steel blue' and 'red' covers offset by a muted gray front surface, or 'bright lilac' and 'steel blue' contrasted against a pristine white front surface.

The innovative Theme Colorizer feature lets people identify and capture any color and further tailor a look by applying captured colors to the phone's key illumination and wallpaper.

The phone also includes a 3.2 megapixel camera with dual LED flash and 8x digital zoom, instant messaging and TV out for image sharing.

Moreover, the Nokia 7610 Supernova also allows consumers to enjoy and manage music with a dedicated music key, FM-radio, an MP3 player and access to Nokia Music Store through the Nokia Music PC Client.

The Nokia 7510 Supernova, available in the fourth quarter of 2008, boasts an iconic fold design with a push-to-open side key. Available with Xpress-On front and back covers in 'storm blue', 'red', 'emerald green' and 'espresso brown' and magical light effects with a hidden-until-lit display and a reminder light.

With the Nokia 7510 Supernova, consumers can enjoy and manage music with an FM Radio, an enhanced MP3 player, access to Nokia Music Store and Nokia Music PC Client.

The phone also features a link to YouTube (News - Alert), access to Nokia Maps 1.2, to navigate with free mapping, routing and local search, support of A-GPS and the Nokia WidSets service.

The Nokia 7310 Supernova, available in the second quarter of 2008, like other models, comes with a host of features including Xpress-On covers etched with daring 3D textured designs available in 'steel blue' plus a second front and back cover in 'wasabi green' or 'candy pink'.

A further five front and back cover options will be available for purchase in select markets in 'mushroom silver', 'plum jam', 'electric blue', 'yellow mellow' and 'espresso brown'.

The Nokia 7210 Supernova to be available in the third quarter of 2008 and is available in a choice of 'bubble gum pink' and 'vivid blue' in a gloss finish.

Anil Sharma is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Accelerating 3G Mobile Video Communications, brought to you by HP Software.
 







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