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June 13, 2008

Canadian Provider Fido to Offer Apple iPhone 3G with Wireless Plan

By Arvind Arora, TMCnet Contributing Editor

Canadian wireless services provider Fido will be offering its customers Apple’s iPhone (News - Alert) 3G when the device launches on July 11.

Rob Bruce, President at Rogers Wireless (News - Alert), Fido’s parent company, said that the services and devices offered by Fido are designed for customers with urban lifestyles, so iPhone 3G is an excellent addition to its portfolio.
According to the Canadian Wireless Customer Satisfaction Study 2007, which examined feedback from customers regarding wireless services, mobile phones and retail experiences, Fido earned top ranking in the contract service segment among all mobile communications providers in Canada.
The study, “Canada's Highest in Customer Satisfaction with Contract Wireless Service, 2007,” was carried out by J.D. Power and Associates. Results were based on five key customer satisfaction pillars: billing, call quality, cost of service, customer service and service plan options. Fido bat out six other Canadian wireless providers behind to earn the top ranking.  
iPhone 3G, unveiled earlier this week, is likely to be just as popular as its predecessor, the regular iPhone. Last October, ChangeWave Research carried out a consumer cellphone survey and found that 82 per cent of iPhone owners reported being very satisfied with their purchase, which is one of the highest ratings for any cell phone.
Fido customers will be able to purchase the 8GB model of the iPhone 3G for $199 and the 16GB model for $299, with a three-year plan. Plan details and retail availability will be announced soon.
Fido provides its consumers with a range of wireless voice and data communications products and services, including international roaming in more than 200 countries.
Arvind Arora is a contributing editor for TMCnet. To read more of Arvind’s articles, please visit his columnist page.

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