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May 29, 2008

Kyocera Wireless and Virgin Mobile USA Intro Special Edition Wild Card Phone

By Anamika Singh, TMCnet Contributing Editor

Kyocera Wireless (News - Alert) and Virgin Mobile USA announced that 15,000 lucky customers who buy a Virgin Mobile Festival Special Edition Wild Card phone by Kyocera Wireless will get special access to the Virgin Mobile (News - Alert) Guest Lounge at the upcoming Virgin Mobile Festival.

At the event, scheduled for August 9-10 in Baltimore, customers selected will need to show their new handset to get entry to the special guest area at the Festival. Kyocera Wireless has been sponsoring this event as the premier handset sponsor for last three years.
These specially designed limited edition handsets will be available exclusively at Best Buy and Best Buy Mobile stores for $99.99 from May 25 through July 31. In addition to the admittance to the festival, customers will also get 50 music downloads from eMusic and a one-year subscription to SPIN magazine.
“With the introduction of the Virgin Mobile Festival Special Edition Wild Card, we've made a highly popular phone even more desirable,” said Woozae Kim, director of strategic marketing and integration, handsets for Virgin Mobile USA. “The killer custom design, together with a host of perks designed specially for music lovers, makes this new handset as hot a ticket as Virgin Mobile Festival itself. We're thrilled to partner with Kyocera to put Virgin Mobile Festival into the hands of consumers across the country.
Sporting slick white casing, blue keypad buttons, exclusive wallpapers, and graffiti-style Festival graphics around an internal screen resembling a concert stage these limited edition handsets also feature slide out full QWERTY keypad, 1.3 megapixel camera and music streaming.
“Kyocera has been a part of the Virgin Mobile Festival since the beginning and this limited edition of the Wild Card is absolutely befitting of how grand the event has become," stated Tom Maguire, divisional vice president of global marketing at Kyocera Wireless Corp. “The Wild Card is already an extremely popular phone, but adding this iconic styling and the perks that come with this limited supply make it just that much more appealing. We don't expect these 15,000 phones to last long on Best Buy's shelves.”
Key performers expected at this music and arts festival include Bob Dylan, Foo Fighters, Jack Johnson, Kanye West, Nine Inch Nails and Stone Temple Pilots.

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Fixed Service Strategies for Mobile Network Operators, brought to you by Comverse (News - Alert).

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