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May 21, 2008

Cox Communications Launches MyPrimetime On DEMAND in Additional Markets

By Anshu Shrivastava, TMCnet Contributing Editor

Cox (News - Alert) Communications has said that its digital cable customers in Arizona, Roanoke, Va., Kansas and middle Georgia will soon have on demand access to hits from ABC and NBC with the addition of MyPrimetime to Cox's On DEMAND library.



 
Episodes of “top ABC and NBC primetime series” will be offered “free of charge” to Cox Digital Cable customers in the MyPrimetime section of On DEMAND starting the day after they air on the network, according to Cox Communication’s officials. The show will be available for up to 28 days at no additional cost.
 
Officials indicated that additional shows are expected to become available with the launch of the fall season.
 
Officials said that with On DEMAND from Cox, digital cable customers have access to more than 6000 movies and shows, including high-definition content and exclusive programming, all via the digital receiver.
 
The majority of On DEMAND programming is free and all available with the touch of a button, according to officials.
 
“Our digital cable customers' beloved On DEMAND library keeps getting better and better,” commented David Pugliese, senior vice president of product marketing at Cox Communications.
 
He also said that with the addition of this “incredibly popular content,” not only can Cox customers access movies and cable programming favorites any time they choose, they can now watch popular broadcast hits at anytime.
 
“We are excited to collaborate with ABC and NBC and look forward to building the MyPrimetime library later this year with Fox hits as well,” he added.
 
The company has also entered into an agreement with Fox to offer “some of its top rated shows in the MyPrimetime category later this summer,” beginning with a trial in the company's Orange County operation.
 
 
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