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April 22, 2008

Burger King and Mobliss Dial into Mobile Gaming with BK CITY

By Raju Shanbhag, TMCnet Contributing Editor

Catering to the mobile gamers’ appetite for new and improved games, Burger King Corp. has introduced BK CITY, a new mobile multi-level game with three distinct worlds and 12 dynamic, progressively challenging mini-games developed and released by Mobliss, a licensee of Burger King Corp.

Available exclusively for download by texting “KING” to 90210, the BK CITY game is supported by a variety of national carriers and is part of an exclusive licensing agreement with Mobliss.
BK CITY provides something for all ages with a variety of games such as puzzle, arcade, trading, action and more. The game package is compatible with nearly 200 different cellular phone models and includes features community offerings including leader boards, user profiles, buddy lists and user-to-user text messaging to challenge friends and family.
Offering attractive variations of classic puzzle favorites, the downloadable mobile game features an engaging range of gameplay from one-of-a-kind mobile concepts. By progressing through a series of challenges within each virtual world, players try to earn a place in the King’s exclusive entourage. Gamers navigate through the King’s three favorite hangouts – a Burger King restaurant, the King’s mansion and BK CITY, to earn points and unlock advanced levels.
Burger King Corp. has been offering games to gamers all across U.S. including the development of three branded XBOX games as well as the integration of Burger King branded content into top-selling, video games like “Fight Night”, “Need For Speed” and “NFL Street.”
“We are dedicated to constantly evolving our mobile platform to provide original and creative programs that reflect the BURGER KING brand, engage our guests and offer value for the money. The licensing agreement with Mobliss supports our efforts in this important area,” said Brian Gies, vice president of marketing impact, Burger King Corp. “The games offer a chance to engage with the King in a new way and we’re confident that BK CITY™ offers a gaming world unlike any other available to mobile users today.”
Raju Shanbhag is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
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