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April 18, 2008

Kate Shevack Appointed President of Zoombak

By Calvin Azuri, TMCnet Contributing Editor

On Wednesday, Zoombak (News - Alert) — a company that makes GPS tracking solutions for vehicles and pets —announced the appointment of Kate Shevack as its new president.

Shevack will report directly to Zoombak CEO, Simon Buckingham. She is expected to drive Zoombak’s domestic and international business strategy.
“We’re excited to welcome Kate to our senior leadership team at one of the most significant times in Zoombak’s history,” stated Buckingham. “Kate’s experience growing consumer brands globally with large organizations like Timex Inc. and Reckitt Benckiser will be critical to our success as we begin our nationwide retail rollout and continue to grow and expand our business domestically and overseas.”
Shevack will draw on her experience as a marketing professional, with a successful record of building global brands. In her most recent role, she was the senior vice president and chief marketing officer of Timex, Inc. Prior to that, she worked in packaged goods marketing for Reckitt & Benckiser, Inc., building brands such as French’s and Lysol. In 2006, Advertising Age awarded her its prestigious “Women to Watch” Award for her business and brand leadership skills.
The Zoombak GPS Locator“I am excited to join the talented team at Zoombak, a company focused on creating a new generation of solutions to help families stay connected,” stated Kate Shevack, new President of Zoombak. “The opportunity ahead of Zoombak is great and I am looking forward to accelerating our product rollout activities and capitalizing on the large market potential for our advanced GPS products.”
Zoombak offers a GPS product designed to easily track pets and vehicles. It works well as a vehicle recovery solution and helps parents keep track of teenaged or senior drivers. Its compact design, user-friendly interactive Web site and real-time e-mail/SMS alert system are combined with a high level of security.
The Zoombak solution can be purchased online or at PetSmart, Circuit City, and other major national and regional retailers. Zoombak LLC is a privately held subsidiary of Liberty Media.
Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

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