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April 17, 2008

Dell to Expand Offerings Throughout China

By Susan J. Campbell, TMCnet Contributing Editor

Dell (News - Alert) is on track to broaden its presence in China’s consumer electronics market. The company has announced plans today to sell laptop and desktop computers in Suning stores and to expand its relationship with Gome, the No. 1 consumer electronics retailer in China.

Dell also has plans to sell systems in Hontu stores and through several PC chain retailers including Wuxing, Meicheng, Heng Chang and Heyng stores, making many of Dell’s products accessible in China’s major urban areas.
The number of Gome stores in which customers can buy Dell products this month is doubling to nearly 900. Suning customers will also initially be able to buy a range of Dell laptops and desktops in more than 300 stores with that number increasing in the future.
Customers in Suning will be able to select from the popular Dell XPS M1330, the XPS M1530, Inspiron 1420 and 1526 laptops and Inspiron 530s and 531s desktops in addition to displays, printers and toner.
Those Dell products that will be available at Gome will include the 13.3 inch XPS M1330 laptop, Inspiron 1525 and 1420 laptops, the XPS One all-in-one desktop, XPS 720 performance desktop and the Inspiron 530 desktop.
With this expansion, even more people can call, click or visit to learn more about and buy Dell’s products.
“The China consumer electronics market continues to see exciting growth,” said Michael Tatelman, Vice President and GM Sales and Marketing for Dell’s consumer business, in a Thursday statement.
“It is great to see the Dell brand associated with the top retail brands in China giving access to our products to a wider audience of Chinese consumers.”
Dell products are now set to be available in more than 12,000 stores and online around the world. In the past several months, the company has announced relationships with Croma stores in India; Best Buy in the United States and Canada; Carrefour in Europe; Staples in the U.S. and Canada; Courts in Singapore; Bic Camera in Japan; Carphone Warehouse (News - Alert), Tesco and DSGi in the United Kingdom; and Wal-Mart in the U.S., Canada, Brazil, Mexico and Argentina.
With these expansions, Dell will certainly be able to extend its reach into new and opportunistic markets. As such, the company is likely to experience strong market dominance and gain competitive advantage just in its pure strength in numbers. This expansion will also expand Dell’s market value, making it a strong investment as long as its growth is managed correctly.
Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.
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