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April 14, 2008

DIRECTV Deploys Motorola's Technology Offer Local TV

By Anil Sharma, TMCnet Contributing Editor

DIRECTV is deploying Motorola’s (News - Alert) technology to offer local TV channels for its viewers in seven cities across the United States. Using Motorola’s multiplexing and video compression technology, DIRECTV will be able to process and transmit TV signals with advanced MPEG-4 technology, in those areas, having deployed Motorola encoders to receive signals from local TV stations.

Each encoder features a terrestrial receiver, so that TV signals are received and converted to MPEG-4 in a single unit. The encoder transmits its signals to a Motorola multiplexer in DIRECTV’s Broadcast Center, where the signals from various encoders are packaged together and dispersed via satellite to DIRECTV’s customers.
“We chose the Motorola MPEG-4 encoder for its flexible inputs and muxing capability,” Hanno Basse, DIRECTV vice president of Broadcast Systems Engineering said.
DIRECTV provides satellite TV service to 16.8 million customers in the United States and is says it is leading the HD revolution with 95 national HD channels — more quality HD channels than any other television provider.
“More service providers are looking to MPEG-4 to improve their video offerings and venture into next-generation services,” said Doug Means, vice president and general manager, IP Video Solutions, Home & Networks Mobility, Motorola. “Our deployment with DIRECTV is a perfect example of how Motorola can help service providers reap the benefits of MPEG-4 by enabling the delivery of high-quality content and improving the experience of their customers.”
Motorola’s portfolio includes communications infrastructure, enterprise mobility solutions, digital set-top boxes, cable modems, mobile devices, and Bluetooth accessories. A Fortune 100 company with global presence and impact, it had sales of US $36.6 billion in 2007.
Anil Sharma is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
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