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April 07, 2008

Plasma Video Displays in Cell Phones from Panasonic

By Shamila Janakiraman, TMCnet Contributing Editor

Panasonic (News - Alert) has announced changes in its telecommunication and high definition television divisions with the inclusion of new low-voltage plasma technology from AbleComm for products like plasma video displays for cell phones.

The new service will be available from May this year and will provide television content and sports events from CBS, ESPN (News - Alert), FOX and NBC besides others said Panasonic.

Panasonic Communications and Networking Division Vice President Hiroshi Mitsukoshi said, “We have defined our future as the dominant seller of plasma televisions, even though other display types have taken away percentage points in some screen sizes. We know that plasma is still the magic word that excites most buyers, and recent decisions by Pioneer and Fujitsu to exit the plasma display panel business offer us the opportunity to gain market share.”

Noting the company's plans to incorporate miniature plasma displays in telephone products, Mark Balsama National Marketing Manager of the Communication Systems Group confirmed that Panasonic’s engineers have been working on a thin, lightweight low-voltage compact plasma display. To achieve this Panasonic has recently reached a licensing agreement for some key technology with product developer AbleComm

As per the announcement, miniature plasma displays will be incorporated into both consumer and business telephone products and are expected to rival OLED displays for brightness, cost, contrast and how thin they are.

Most of the new phones will have vibrant color plasma screens that can run on just 1.5 volts and will not require any additional wiring or special power supplies. Plasma will be provided in cell phones, business phones, consumer phones, corded phones, cordless phones and even door intercom monitors and fax machines by Panasonic.

Robert A. Perry, the new Senior Vice President of Panasonic Consumer Electronics Company in charge of plasma and LCD HDTV marketing commented, “Our plasma expertise and our large- scale, efficient manufacturing will allow these new small Panasonic plasma screens to replace LCDs in many applications like gasoline pumps, automated teller machines, camera viewfinders, MP3 players, vending machines, automotive displays, digital photo frames, appliance touch screens and even the little pop-up screens on printers.”

He said that Panasonic will be supplying mini plasma screens to HP for an exclusive two-year period for use in their printers.
Shamila Janakiraman is a contributing editor for TMCnet. To see more of her articles, please visit her columnist page.

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