RRsat Global Communications Network has launched a new playout center, which is capable of providing end-to-end High Definition (HD) services, including high resolution graphics and Dolby Digital 5.1 surround sound.

"We are very excited to be adding this premier, and all encompassing, playout center," David Rivel, Founder and CEO of RRsat said.

"This new HD playout center is another major step in enhancing and developing our broad, advanced, end-to-end product offering, by enabling us to offer our customers with advanced services and technologies, in an efficient and economical manner, under one roof, creating a true broadcast centre for clients of all sizes, the world over."

Ziv Mor, Chief Technology Officer of RRsat said, "Over the past 12 months we have been closely reviewing and analyzing the different facets of the fast growing High Definition technology, while studying our customer's needs and evolving market demands, with a view to further enhancing our end-to-end product offering. Our new and advanced HD playout center has been designed to leverage our long standing experience and broad customer base, and will include advanced and leading technological equipment, enabling us to continue to meet and address the evolving and ever growing demands of our client and the market."

RRsat Global Communications Network Ltd. provides global, comprehensive, content management and distribution services to the rapidly expanding television and radio broadcasting industries.

Through its proprietary RRsat Global Network, composed of satellite and terrestrial fiber optic transmission capacity and the public Internet, RRsat is able to offer high-quality and flexible global distribution services for content providers.