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March 11, 2008

Joyo Amazon to Distribute Qiao Xing's 'Unique' Mobile Handsets

By Shamila Janakiraman, TMCnet Contributing Editor

Qiao Xing Mobile Communication Co., Ltd., a domestic mobile handset manufacturer in China, has entered into a strategic cooperative agreement with Joyo Amazon, a large online store in China and a subsidiary of Amazon.com (News - Alert).

Qiao Xing manufactures handsets through its subsidiary CEC Telecom Co., Ltd. (CECT). This new agreement makes Joyo Amazon a core partner of CECT and it will operate as an online retail platform for CECT mobile phone products.

Qiao Xing boasts the highest sales of mobile handsets in the country. The handsets are designed according to the Global System for Mobile Communications or GSM. Qiao Xing develops, manufactures and markets a variety of mobile handsets, all of which are sold under the brand name ‘CECT.’

Wu Zhiyang, chairman of Qiao Xing Mobile, said in a press release: “CECT is committed to channel innovation in mobile phone marketing and has constantly been on the lookout for reliable partners in the Internet field. Joyo Amazon is one of the largest online stores in China, possessing a very high level of management and marketing capabilities.”

“We are optimistic that this partnership will provide us with an effective channel to market our products and, at the same time, help lower our distribution and operating costs,” added Zhiyang.

He further said that the handsets manufactured by the company often have unique features which differentiate them in the marketplace.


Shamila Janakiraman is a contributing editor for TMCnet. To see more of her articles, please visit her columnist page.

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