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March 03, 2008

Best Buy Further Promotes HD, Helps Pay Customers' DIRECTV Bills

By Stefania Viscusi, TMCnet Assistant Editor

Best Buy has stepped up its bid to get customers moving to HD via a new partnership with DIRECTV.
As per the partnership, Best Buy has said it will put a $30 monthly credit towards customer's new DIRECTV bills, to help them pay their bills and experience the quality offered by HD.
Starting yesterday, Best Buy began offering customers the credit as a part of the following three offers:

-- Twelve months of credits when adding HD Access and buying any HDTV priced at $999 or higher (a $360 value).

-- Six months of credits when adding HD Access and buying any HDTV priced under $999 (a $180 value).

-- Three months of credits when activating any new DIRECTV service (a $90 value).
The promotion will run until June 24, 2008 and will  not only help encourage customers to experience HD, but also furthers Best Buy's push for the total HD experience—which goes beyond just the television and also includes surround sound, having the home theater professionally installed, using the right cables and an HD source-- for a true HD experience.

Best Buy is hoping to achieve this awareness through educating people about HD via advertising and promotions such as this one with DIRECTV.

"We know that customers buying HD televisions are doing so because they want a certain kind of experience," said Chris Homeister, vice president of merchandising for home entertainment services for Best Buy.
"By offering to help pay a customer's DIRECTV bill we're making a dramatic statement about the importance of connecting a television to the right source for HD programming. We want customers to have the same quality picture in their home that they saw in our stores."

Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.
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