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February 13, 2008

Samsung Announces New See'N'Search Set-Top Box

By Stefania Viscusi, TMCnet Assistant Editor

Samsung (News - Alert) Electronics has announced a new See'N'Search technology that will allow consumers to enjoy the Internet directly from their living room TV, and without the need for a PC/keyboard or special content programming.

The new offering allows users to directly pull up Internet information and media-related content on their TV screen.
Samsung's See'N'Search technology automatically suggests existing Internet media and information related to the programs users are already watching.
The See'N'Search set-top box uses information about the program being watched as well as any closed caption metadata and scours existing Internet content (HTML coding, Web video, etc.) that related to the topics being discussed.
Users can then press the "More Info" button for the See'N'Search UI and related information or media found on the Internet appears. See'N'Search then takes users directly to selected content.

"See'N'Search technology will revolutionize how consumers will see and use the Internet in the living room in the next few years" said Alan Messer, director of connected consumer technologies of Samsung's U.S. Research and Development Center in a statement to the press.
"By greatly minimizing the need to manually search for related content and special interactive content authoring, this technology enables consumers to directly watch or surf Internet content that is relevant to them."

The company also noted that See'N'Search information can be transmitted from the TV or set-top box to any connected devices in the living room. This includes Wi-Fi enabled phones, tablets or laptops—so users can surf related Internet content right from where they are.
Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.

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